Lead Builder Campaigns

Letter From Santa

Send heartwarming, personalized Santa letters this holiday season—delighting families and strengthening client bonds.

Customize Your Campaign

STEP ONE:

STEP TWO:

STEP THREE:

(This will be the link that you will market and that people will use to sign up. You can send the link via email, your link in bio on Instagram, in your Stories, on your website and anywhere else you plan on marketing this campaign.)

Prefer to be notified the moment someone signs up? Here is how to switch on email alerts:

Go to the Responses tab at the top.
Click the three little dots (the menu) in the upper right corner.
Select “Get email notifications for new responses.”

STEP FOUR:

Head to your database and organize who has children, grandchildren, nieces, nephews, cousins or anyone that would benefit from this.
Decide if you want to email or text them. Your feed post images can double as texting graphics. Simply download them from the Canva app to your phone and text away!
When you are sending emails be sure to include the email header that we provide either at the top, bottom or use as an image anywhere in your email. Not sure what to say? Check out the emails we have provided for you inside the membership for this holiday campaign.

STEP FIVE:

Once your graphics have been customized to your brand, time to post on social media! Post to your profile, stories and choose Facebook Groups that may benefit from this amazing campaign that you are doing.
Don’t forget to post your link in your bio and also pin your post by clicking the 3 dots at the top after you have posted it so when people come to your page/profile it will be the first thing they see!

STEP SIX:

STEP SEVEN:

Different Ways To Use Your Lead Magnet To Collect Leads For Free!

Social Media – Post about your lead magnets on social media and talk about it in your videos. Utilize automation tools like Manychat.
Link in Bio – Use Link in bio tools (like ones in Flodesk, Linktree, or Milkshake)
Pinned post – Pin a post about your lead magnet on Instagram, Facebook, Twitter/X, or your LinkedIn profile.
In DMs (when helpful) – If someone asks a related question in the comments or messages, respond with your freebie as a resource.
Stories – Mention it in your IG Stories using the link sticker.
FB Business Page – Use an image of your lead magnet as your cover photo on your FB business page.
FB Groups – Share your freebie in your own group or offer helpful value in other real estate, small biz, or local groups and link your freebie when relevant (without being spammy).
YouTube – If you’re creating any educational content, always drop the link in the description.
Podcast – Mention it during your podcast.
Website – Front and center on your website and on your about page.
Pop-ups – Website pop‑ups or slide-ins. Whether it’s a popup, banner, or slide-in bar, having it integrated into your site design ensures you hit people while they’re browsing.
Blog – Meniton it within your blog post to entice fresh leads to join your list.
Email signature – Add your lead magnet link to your email signature.
Newsletter – Use it to email your list & include the link for them to access it.
QR Code – Include a QR code for all print material or signs & link it directly to your lead magnet.
Pop-bys or mailers – Include links or QR codes to your lead magnets when you send pop-bys or mail outs.
Giveaways – Use it as a giveaway when someone likes or shares your content or page.
Local businesses – Partner with local businesses that serve your target audience & have them share it.
FB Ads – Promote it using FB ads; well…that’s one non-free way 😉

SANTA LETTERS

GOOGLE FORM

Feed Posts

STORIES

Campaign Story