Email Templates

Copy the desired template and then tweak and adjust the email copy to best fit the particular client situation you’re working on.

SUBJECT LINE: Hurry and open! Be the first to know!


I wanted you to be one of the firsts to check out these awesome listings that JUST went live on the market!

These homes are located in [LIST NEIGHBORHOODS]  and are zoned for [LIST SCHOOLS]. Both of these check off those requirement boxes you mentioned when we first spoke! 

These homes also meet a few other of those must have features, such as [list bedrooms, yard features, and any unique features specific to what fits the needs mentioned by client]




I am so excited for you to see these homes! If any of them stand out let me know and I can schedule a private showing. 

If none of these catch your eye or meet your needs, please do not hesitate to tell me! I want to make sure that I am only sending you listings that are meeting your ‘Dream Home’ requirements. 

I can’t wait to hear your thoughts about these houses! [LISTING 2] seems the most promising for what you're looking for!

Talk to you soon!

SUBJECT LINE: Get the casseroles ready, you have a new neighbor!​


Just recently, I had the pleasure of helping your neighbor close on their beautiful [brief description of their home, 3 bdrm 2 bath 2 story] home not too far from you! 

I know the rumors about the Real Estate market might sound a little scary lately .. I just wanted to assure you that it is not at all what it seems! 

If you are curious about the value of your home OR just want the inside scoop about what’s happening in your neighborhood, I got all the deets! I have been a real estate agent in this area for about [enter time here] and I LOVE educating homeowners about all the different updates and changes! It’s always great to stay in the loop.

You can always reach me on my cell [phone number here] or email me at this email address [email address]. If you are on Instagram check out my page  @[add IG handle here]. I am always talking Real Estate there too!

I am looking forward to hearing from you!

SUBJECT LINE: Did this Open House give you that ‘AT HOME’ feeling?


It was a pleasure meeting you today at the Open House for [ADDRESS HERE].
I hope you enjoyed viewing all of the beautiful upgrades the sellers made, such as [bathroom, kitchen, backyard]. This particular home has a lot of fun characteristics that make this space unique, especially [list the neighborhood, and any bonus or fun features home has I.E 2 car garage, front porch, pool ect..] This is for sure one of my favorite showings. 

If you are in the market for your dream home, I have a few other listings located in the same area. They have a few of the same qualities and features this home has. If you are interested in a private showing or have questions about the homebuying process, I would love to chat!

 You can reach me back at this E-Mail or feel free to call me on my cell phone [list number here], I am available [list availability here].

I hope to hear from you soon!

SUBJECT LINE: Making dreams come true one house at a time.

Dear [Prospect Name]

As a real estate agent for the last [list years here] helping clients with their real estate goals never gets old! 

Everyone has some version of their ‘Dream Home’ in their minds and sometimes it seems like it will only always be ‘just a dream’ … What if I told you that I have a history of helping people realize that homeownership doesn’t have to STAY a dream? Check out what my client [list name here] had to say…

[insert AMAZING testimonial here] 

It was great to talk to you at the [list event here I.E Open House, Real Estate event].
If you are ready to learn more about how you can own your dream home, I am ready to help guide you through the process! 

Send me a message or give me a call [list contact info here]

Talk to you real soon! 


Dear [Client Name]

Have you heard? We have a PSA on these houses below!

[Listing 1]

[Listing 2]

These beautiful homes are still on the market but have a PRICE IMPROVEMENT! 
It’s a wonder how they were up for grabs for so long, but they surely WILL NOT last at these prices. 

If you can see yourself calling one of these listings your ‘forever home’, do not wait to claim it! Shoot me a call and let's get you in for a private showing. These price improvements have made these homes a HOT topic! 

Contact me at [List contact info and times here]